Business Startup Basics: Clone Your Marketing and Grow Your Business Exponentially

What one function is fundamental to every business startup? Answer: sales. It doesn't matter if you're marketing an online business or a tradtional "brick and mortar" establishment. The root of all business is the sales process.

You can't really consider yourself to be "in business" until you have a paying customer to serve. It's this basic transaction that makes whatever you're doing a business instead of a hobby. And it doesn't really matter if you're doing online business marketing or offline.

When you're just getting started in business, sales are vital. You want to open your doors to a flood of customers. Then you want to keep fueling their interest, so your multiple cash registers continue to sound like a symphony.

But to attract additional customers to your business startup and sell more goods and services -- you need to get your marketing message in front of more people.

It's not enough to reach just anyone, you want to pinpoint your approach to those who fit your ideal prospect profile. If you can reach larger numbers of interested and qualified prospects with a compelling message -- you will almost always make more money. This truth was hammered home to me recently when I was doing marketing for an online business.

Why is a targeted approach so effective?

In many ways, marketing is fundamentally a numbers game. When you seek opportunities to reach larger numbers and communicate your most appealing message in greater volume, you impact more people. That's easy for anyone to understand.

If the sales process of your business startup depends on personal, face-to-face contact -- your results are limited to the number of prospects you can see on a daily basis.

What you need to do is consider various ways and means to effectively clone your selling process. Why sell to just one buyer at a time when you can reach several simultaneously? This is the value of advertising copy and using written words to sell. It's salesmanship, multiplied. And it works like a charm in online business marketing too.

Options include: direct mail, online marketing, email marketing, seminars, tele-classes, distributors, licensees, affiliates, commissioned sales people, and more. Automate wherever possible using email, websites, blogs, online help desks, and fax-on-demand services.

Restructure your marketing approach so you can close more sales through a variety of channels. This frees up your time and allows you to replicate
your best sales-generating approaches and techniques, thereby increasing your capacity for more.