Use Those Marketing Materials That Get Results Multiple Ways

You can maximize the value of your marketing materials by increasing their versatility. Using your advertisement and content pieces multiplies their value and extends your marketing reach.

Creating effective advertising and promotional materials takes time and skill. If you outsource this important component (and you should if it's within your budget to do so) you can expect to pay premium prices for skilled work. After all, an accomplished ad writer has spend years honing their craft and testing what works and what doesn't. But if you only use that magazine ad or direct mail sales letter as it was intended, you're missing out on additional ways to make your effective marketing copy pay.

Small display ads can be printed on card stock and sent out as direct-response postcards. Larger ads, flyers and brochures can be used as collateral direct-response mailer material, or as package inserts themselves.

You can create printouts of news stories about your business and send them out to prospects, or include them with your press release to alternate media outlets.

Screen capture snapshots of a compelling web site can also be used as catchy postcards to draw additional traffic to your site. Brochures and sales letters can be utilized online with minimum modifications as web site content. Articles can be used multiple ways to display your level of expertise.

Major print media coverage can be turned into poster-size billboards to adorn the walls of your showroom, restaurant, or office.

Using promotional materials several ways substantially increases your marketing effectiveness and exposure -- without straining your budget. This is particularly important in a difficult economy.