Start Your Business With A Marketing System That Targets Your Best Prospects

Master marketing consultant, Jay Abraham teaches that there are only 3 ways to improve sales. First, you can increase the number of first-time customers you attract. Secondly, you can increase the dollar value generated from each purchase transaction. And lastly, you can increase the number of times any givien customer buys from you again over time.

But you're just starting a business. So before you can work on increasing the amount customers spend and getting them back to buy on multiple occassions, you have to first acquire those customers.

Making the first sale is the hardest and most expensive part of the process. But any way you slice it -- this aspect of business is both essential and fundamental to success. Get it right and you'll have a steady stream of new buyers on board.

Your priority should be to concentrate on an effective method for attracting prospects that are highly-likely to convert into customers. This is high probability marketing that stacks the deck in your favour.

Don’t necessarily go for the sale right away. Yes, you want new customers, but it's usually more effective to woo them in. Focus your new lead-acquisition efforts on those people who are interested, fit your customer profile, and have the ability and authority to make a purchase. This leverages your marketing efforts and gives you a reasonable shot.

If your visitor has made similar purchases recently, they’re even more qualified. But not everyone is an ideal prospect for your product or service. Don't let that worry you one bit. With the right kind of target marketing, you'll havbe plenty of folks who are interested in what you offer.

Invest your startup business efforts and energy on high-probability conversions. Zero in on a specific niche market and get to know your prospects. Then do whatever it takes to get them in the door for the first time. Usually this means giving away something of value. Build a solid base of first-time customers. Then work at increasing the transactional value and the number of customers who come back again.